Ensuring your products and / or services remain front and centre during the busy Christmas period is a challenge, but it’s absolutely crucial. Consumer spending increases drastically during the run-up to Christmas, and what business wouldn’t want to capitalise on this?
Your marketing strategy will obviously depend on your target audience as well as which business sector you belong to. There are so many different options to choose from and it might even be wise to try a few different tactics. With that in mind, here are some top tips for marketing your business at Christmas.
disclosure: this is a partnered post
#1: Social Media
In 2020, the average number of active social media users around the whole world is 45%. With that said, it’s certainly worth upping your social media game around Christmas time. Employ a graphic designer to create some stunning visuals to share, particularly if you’re using Instagram, and be sure to use as many of the trending hashtags as possible to broaden your reach. TikTok is also quickly gaining traction as a great way to reach your target audience.
#2: Promotional Merchandise
Another idea for marketing your business at Christmas is to invest in branded merchandise and send it out to your clients at Christmas to thank them for their continued support. If you’re an eCommerce brand, you could add a small, branded gift to your customers’ parcels. Christmas is a time for giving and, in doing so, you will make yourself more memorable. It’s also a good idea to customise your packaging to ensure the unboxing experience is as magical as possible.
#3: Charity Involvement
Emotions run high around this time of year, so you could think about joining forces with a charity to play on some heart strings. For example, you could donate a percentage of your profits to those in need, which will appeal to your customers while also raising awareness of the charity; it’s a win-win for everyone!
Of course, your options are limitless when it comes to marketing your business, so don’t be afraid to try out some new techniques. If you have historical data, use it to figure out which marketing methods have or haven’t worked for you in the past, and be sure to keep an eye on your competitors. Good luck and Merry Christmas!