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13 Amazing Things to do in Madeira

Following on from our family trip to Porto, we visited the small island of Madeira, Portugal. When I mention that we travelled to Madeira, the common response from my British friends is, ‘isn’t it an old people’s place?‘  Such a reputation could not be further from the truth.  There are so many incredible things to do in Madeira.

Things to do in Madeira Portugal

It is such a picturesque island with so much to offer from adventure activities to delectable cuisine.  Not to mention the subtropical climate, meaning the weather is appealing year round.  The landscape and vegetation remind me of Hawaii whilst the colonial buildings in Funchal echo those of Singapore from the same era.

Madeira was elected “World’s Leading Island Destination” by the World Travel Awards for the past 4 years and I can’t believe it is not a more popular destination for tourists.

To help inspire your wanderlust, here I have compiled all of the amazing things to do in Madeira (either with or without the kids!)


We flew from Porto to Funchal with Transavia and the flight was approximately 2 hours.  We were fortunate to have extended family collect us from the airport who drove us to our hotel (approx. 30 minutes).  On the journey home we flew directly to Manchester which was closer to a 4 hour flight.

It is worth noting that the Madeira Airport is one of the most challenging airports in the world to land at.  The cross winds mean the airport is notorious for hair raising and cancelled landings.  Whilst our landing was completely fine, I am not joking when I say that everyone clapped when we touched down.

Things to do in Madeira Portugal


We booked a presidential suite at the Royal Savoy (because I found it at a bargain price!).  The hotel is not particularly marketed at families but it was absolutely brilliant.  It is approximately a 10-15 minute easy walk into the center of town.  There are several other hotels in the vicinity of the Royal Savoy which meant there are a few restaurants and convenient stores close by.  Our room had a balcony overlooking the pool and ocean – there is nothing better than the smell of salt air in the morning.  It also had a kitchen, two bathrooms and was luxuriously decorated!  The hotel supplied a cot and high-chair for our daughter, making our stay very easy and comfortable.

Another couple of hotels which I considered staying at were:

  • Savoy Palace – Brand new 5 star hotel which looks very luxe.
  • The Vine – Located in the center of town with a fabulous infinity pool overlooking Funchal.


#1: Hire a car and DRIVE

Things to do in Madeira PortugalWe don’t normally hire a car on holidays but it would be my top recommendation of things to do in Madeira.  There are so many places to explore on the island and around every corner there is something different to discover.  From banana trees randomly planted everywhere to mountains which look as though they are from the set of Jurassic Park.  The locals refer to the island being like ‘Swiss cheese‘.  This is due to all of the tunnels that have been constructed in recent years, making commute times around the island very quick and easy.  Many of the places recommended below will only be accessible with a car or on a tour.

#2: Taste Madeira Wine at Blandy’s Wine Lodge

Things to do in Madeira PortugalMadeira is not known for table wine but rather fortified wine, just like the Port in Porto.  Blandy’s Wine is a famous wine company in Madeira and their lodge is located in the center of town.  You can book a tour of the Blandy’s Wine Lodge which will give you the opportunity to explore Madeira wine history, or just stop by for a tasting like we did.  The venue itself is gorgeous with cobblestone walkways and lots of old wine processing equipment displayed.

#3: Cabo Girão Skywalk

Things to do in Madeira PortugalDo you think you could brave walking out on a glass bridge which is 580 metres above sea level?  My toddler was completely fearless and ran straight onto it, and to be honest I didn’t give it much of a thought either.  The view from the skywalk of the ocean, cliff face and Funchal is absolutely incredible.  There is a restaurant and gift shop next to the skywalk, as well as a lot of tourists so consider visiting at an off peak time.  A tourist attraction that is not to be missed when it comes to things to do in Madeira.

#4: CR7 Museum

Cristiano Ronaldo is a hero in Madeira – they even changed the name of the airport to honor him and his achievements.  The museum contains an array of memorabilia from this famous footballer’s career, including many of his trophies and medals.  The museum is said to be very interesting even if you are not a huge fan, and it is definitely on my list of things to do in Madeira for our next visit.

#5: Hiking

Things to do in Madeira PortugalHiking is one of the very popular things to do in Madeira.  Whilst we didn’t have the opportunity to hike ourselves, there are lots of trails all over Madeira which are suitable for beginners through to the experienced hiker.  We drove up above the clouds to Pico do Arieiro which is a popular location to set off for hikes.  This peak is 1,818 meters high and is the third highest peak in Madeira.  The landscape is unlike anything I had ever seen before and if it had not been for the howling wind, I would have spent hours up there taking it all in.

On the way up to the peak we stopped at Restaurante Casa De Abrigo Do Poiso for Poncha and espetada – a gorgeous restaurant serving traditional Madeira food.

#6: Wander around the village of Câmara de Lobos

Things to do in Madeira PortugalThis fishing village was made famous by Winston Churchill during his visit post World War II.  Winston liked to visit Câmara de Lobos during his time in Madeira and paint the landscape and fishing boats in the harbor.  We stopped for (another) Poncha and I bought a beautiful handmade woolen poncho for my daughter in the souvenir shop.  There is a statue of Churchill at the hotel Pestana Churchill Bay and some wonderful displays of street art (including by Bordalo II).

Winston Churchill stayed at the Belmond Reid’s Palace and their afternoon tea is rumored to be amazing.  Think old world luxe with a sense of British charm – perfect for those looking for different things to do in Madeira.

#7: Botanical Garden Cable Car

Things to do in Madeira PortugalAnother one of the excellent things to do in Madeira is travel from Funchal up to Monte in a relaxing and peaceful cable car ride.  At the top of Monte is the botanical gardens, a couple of restaurants and the toboggan rides (see below).  The car ride offers a spectacular view over the Port and city, taking approximately 15 minutes one way.

#8: Madeira Beaches

Being an island, one of the essential things to do in Madeira is to enjoy a beach day.  Did you know that none of the beaches in Madeira naturally have sand?  There are a handful of man-made beaches where sand has been imported, but otherwise the beaches are all stones and pebbles.  Very European!  Try Praia de Machico for a beautiful sandy beach.  Alternatively, if beaches are not your thing then try Aquaparque Madeira which will be fun for the entire family.

#9: Monte Toboggan Ride

One of the most unique things to do in Madeira is a toboggan ride – you really have to see it to believe it!  These old fashioned wicker toboggans were traditionally used by locals to make their way quickly down the hill to Funchal.  Tourists now flock to Monte to experience the ride themselves which takes about 10 minutes through winding and narrow streets.  The toboggan is steered by 2 men whom are dressed in straw hats and white cotton clothes.  It is a stark contrast to the cable car that we took to reach the top of Monte, but makes for a fun adventure in Madeira.

We were warned by locals that the taxi drivers waiting to collect passengers at the bottom of the toboggan ride are notorious for extreme overcharging.  So be wary before you jump in!

#10: Stroll along Rua de Santa Maria

Things to do in Madeira PortugalAlso known as the “Painted Doors Street”, Rua de Santa Maria is the reason I love to travel.  Admire the beautiful street art on the old doors, enjoy the smells of all the local cuisine and immerse yourself in the banter with the restaurateurs.  This street in the Old Town section of Madeira is the hive of activity in the evening and is a must-do experience when deciding on things to do in Madeira.

#11: Madeira Aquarium

When travelling with children, one is always on the hunt for a zoo or aquarium.  If you know, you know! The Madeira Aquarium is built in a replica fort which was originally constructed in defense against pirate attacks.  It is a relatively small aquarium with 12 tanks but has lots of species native to Madeira.  A perfect outing when you are looking for things to do in Madeira with Kids.

#12: Eat all the food

Things to do in Madeira PortugalOne of the best things to do in Madeira is to try all the different food! There are so many interesting and different culinary delights local to the area.  So much so that I have written about all the must try food and drink in Madeira.  From Madeira wine, to cocktails which are said to cure the common cold, and an eel like fish with scary fang teeth.

#13: Sail on Santa Maria

Take a sail along the coast of Madeira on the Santa Maria – a replica of Christopher Columbus’s boat.  Interestingly, Christopher Columbus first sailed to Madeira in the 15th century as a sugar trader.  This half day cruise will provide the perfect vantage point to enjoy the majestic coast of Madeira.

So there you have it – a wonderful list of things to do in Madeira, Portugal.  It’s not hard to see why this place has been winning all the travel awards in recent years.  There is an abundance of unique and interesting things to see and do.  Or you can just sit back, relax and enjoy the good weather.  I hope I have inspired you to consider Madeira as a destination for your upcoming holiday, as I truly believe that Madeira Island is a well kept secret. Safe travels – Shell x

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Things to do in Madeira

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Shelley Whittaker

Shelley is the Founder of Wander & Luxe. She is an award nominated blogger and has worked in the travel, motherhood and lifestyle space since 2016. Her mission is to inspire family wanderlust by showing her adventures and sharing her knowledge and know how when travelling with kids. All whilst she tries to conquer motherhood and indulge in life’s little luxuries.

Picture of Shelley Whittaker

Shelley Whittaker

Shelley is the Founder of Wander & Luxe. She is an award nominated blogger and has worked in the travel, motherhood and lifestyle space since 2016. Her mission is to inspire family wanderlust by showing her adventures and sharing her knowledge and know how when travelling with kids. All whilst she tries to conquer motherhood and indulge in life’s little luxuries.

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Inspiring and Informing Your Family Wanderlust
Aussie Wife | Yorkshire Mama
Lover of Coffee, Champagne and A Little Luxe
Perth, Western Australia

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14 Responses

    1. This post would not have been possible without such wonderful tour guides! Thanks again for a fabulous holiday x

  1. This is such a timely link up, I looked recently at few flights to Madeira for a long week-end! Hawaii vegetation and landscapes plus colonial architecture are right on our street and so is a brand new luxury hotel, Savoy Palace sounds great! Pinning and checking flights on Skyscanner next, thanks so much for the #CulturedKids inspiration!

    1. I’m so glad you found the post useful! I can’t wait to hear when you have booked the trip and even more so, follow along on your adventures on socials. Safe travels x

    1. We are heading back to Madeira in the summer to catch up with family again. The toboggan and a hike definitely need to be at the top of my list. Thanks for stopping by and safe travels! x

  2. So gorgeous! Really hope to get to Europe again – though by the time we’re allowed our 5 will be down to 3 most likely – so that’s a bit sad. #KCACOLS

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